Hideo Ventures
Hideo Ventures is a proprietary quantitative crypto trading firm. They specialize in using statistical and mathematical methods to invest in crypto-assets markets.
VIEW LIVE SITEPROJECT BRIEF
As crypto trading experts, Hideo Ventures needed a unique UI/UX design that can both "wow" their current clients and bring future investors. They tasked our team at Vyntex with designing and developing a one-of-a-kind digital experience. Hideo Ventures had a very specific request. They wanted a memorable web experience for their investors that encourages them to invest and an internal recruitment system. The main site was to incorporate complex animations unique to the financial field that is modern, fresh, and prominent.
THE CHALLENGE:
The FinTech industry, especially the field of digital currencies and blockchain, has very high standards for websites and design. Designs must be clear, on point with branding, and in line with brand values while conveying reliability, performance, and service. The client asked for custom animations that simulates trading with a combination of buyers and sellers in the market while maintaining a minimalist design that will not distract visitors from the message.
SOLUTION & OUTCOME
Through thorough market research on the fintech industry, we utilized modern design systems best fit for the financial field to help our client compete and stand out in the global market. We worked closely with the team at Hideo Ventures to create a brand visual language that preserved and strengthened Hideo Venture's brand message.
For the animations, we combined WebGL technologies together with Three.js. The animations give life to the website giving each visitor a unique experience. For development, we used Webflow as it gave the client full control of their site. In addition, we utilized Lottie's technology (developed by Airbnb) for icons and drawings.
It's been a pleasure working with Hideo Ventures. Clear and transparent communication was key to the success of this project. With the full cooperation of the client, we were able to meet the requirements of the complex design task given. The site garnered a slew of compliments and we were also able to improve website performance and attract new investors for this crypto trading firm.
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